General Mills uses SEO to target niche audience – Braftonnews -
July 15th, 2009
General Mills is using search engine optimization (SEO) to help increase the visibility of its gluten-free products Although search engine optimization (SEO) can help small companies better level the playing field with their larger competitors, even large corporations are using the tool to help build their niche markets. Advertising Age points out that while only 2 percent of the population has been diagnosed with celiac disease, General Mills has created products for this small target audience