The shift from outbound to inbound marketing
July 13th, 2009
The end of interruptive marketing For many years companies have been pounding their market with outbound marketing: – Direct mailing campaigns – Cold calling call-operators – Email marketing People have had enough and are getting immune to these messages. People just don’t open direct mail letters Occasionally they do if the packaging is different: but those are expensive campaigns.
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The shift from outbound to inbound marketing
