SEO and SEM: Reducing Randomness
August 2nd, 2009
There are a lot of definitions for marketing. Some simple; others long-winded. Dr. Philip Kotler is one of the world’s best thought leaders on marketing management and marketing strategy, and I think his definition is the best one: “Marketing seeks to minimize the randomness in the market’s response by creating, communicating, and delivering value to the firm’s target customers.” Last week I brought in a SEO (Search Engine Optimization) and SEM (Search Engine Marketing) expert in to talk
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SEO and SEM: Reducing Randomness
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